Plant Nurseries in Italy: Nursery and Garden Centre List

Example from the collector that pulls contacts from Google Maps, searching for plumbers in Manchester, UK: on the left the keyword and location sent and the API cost per lead, in the middle the Maps listing and website it reads, on the right one result row with a masked business name, its Google category and its rating. — From the two sources to the delivered file: deduplication on name and street, enrichment from the nursery’s website, and the source kept on every row.

178plant nurseries and garden centres found in Pistoia in one run, on 4 October 2026

67%with a website to read the emails from (120 of 178)

90%with a published phone number (161 of 178)

20free rows to check before you decide

What this list of Italian plant nurseries is

It is the list of the plant nurseries in an Italian area (production nurseries, ornamental plant growers, nursery farms and garden centres), with business name, nursery address, phone, website and the emails published on that website. It is not an archive to download: it is extracted when you order it, so the collection date is the delivery date.

Whoever looks for a list of nursery growers in Italy mostly lands on the pages of the trade associations and on sector portals, with the lists of their members. They are useful to understand the trade. Our file is for something else: for whoever sells to nurseries (pots, growing media, irrigation, machinery, transport) and needs the nursery address, phone, website and email, with the source on every row.

The numbers on this page are for Pistoia: the «vivaio piante» search of 4 October 2026 exhausted the map results for the city and returned 207 listings; 29 belonged to other categories and we took them out, because that is exactly what the category column in the file is for. That leaves 178 nurseries and garden supply shops.

The fields you get on every row

These are the columns of the CSV or XLSX. Email and email type are read on each business’s own website, so they are filled only for the businesses with a reachable website.

Field	Type	What it contains
Business	text	The name the business shows on its public listing.
Category	text	The category the listing shows today. Listings of other categories are left out.
Address, postcode, comune and province	text	The operating address, where the business works and answers, in separate columns so you can split the list by area.
Phone and Phone 2	text	The published numbers, in international format. Before a calling campaign the numbers must be screened against Italy's do-not-call register (Registro Pubblico delle Opposizioni).
Email and email type	text	The email the business publishes on its own website, with its type: generic, personal or certified (PEC). Empty when we did not find one.
Website	URL	The business domain when we find it on the listing; empty when we do not.
Operating address check	yes / no	Yes when the map listing and the national directory listing show the same address.
Status on the map	text	Hours shown, temporarily closed or permanently closed, as the listing shows it on the day we read it.
Rating and number of reviews	number	The average rating and the review count of the listing: an order of magnitude of the client volume.
Directory and map listing	URL	The two public pages the row comes from: the source of every value, open to check.
Checked on	date	The day we read the sources for that row.
Row ID	text	A stable code, so the same business does not reach you twice across orders.

See one complete row and what you can customise (Italian page)

What we check on every row

Collecting a value is not checking it: this is what we do, row by row, before the file reaches you.

The sector from the listing, not the ATECO code

A company picks its ATECO activity code when it registers and often never updates it. We take the category the business shows today on its public listing; listings of other categories stay out.

Operating address confirmed

The column says «yes» when the map listing and the national directory listing give the same address; otherwise it says which of the two sources gives it.

No duplicates, not even across orders

Listings of the same business become one row, and a business you already received in an earlier order does not reach you again.

The contacts you already have stay out

If you upload a file of your contacts to the dashboard (emails, phones, websites or VAT numbers), those businesses stay out of the list and are not charged.

Date read on every row

The «Checked on» column is the day we read the sources of that row; «Directory listing» and «Map listing» link to the pages it comes from.

Emails read on the website, with their type

The email is the one the business publishes on its own website, with its type: generic, personal or certified (PEC). We deliver only emails whose domain has a mail server (MX check): the others stay empty and are not charged as rows with an email.

Phones in international format

Every number is written as +39 followed by the number, with a second phone when the business publishes two.

Before a calling campaign, Italian numbers must be screened against the Registro Pubblico delle Opposizioni, Italy's do-not-call register. A business that finds itself in a list can ask to be removed: remove your business from our lists.

Free sample · 20 rows

The first 10 rows of the free sample for Pistoia

These are the first rows of the sample you receive, most complete first, built on 04/10/2026: names, phones, websites and emails are masked here and arrive complete in the file, with every column.

Business	Street	Comune	Phone	Website	Email
Gruppo G••••• S••••• di D••••• F••••• A••••• e C.	Via Bonellina	Pistoia	+39 0573 ••• ••51	pi•••.com	i@•••.it
B••••• V••••• P•••••	Via Nuova di Castellare	Pistoia	+39 0573 ••• ••71	vi•••.it	i@•••.it
P••••• F••••• S•••••	Via S. Sebastiano	Pistoia	+39 0573 ••• ••83	pi•••.it	p@•••.it
P••••• d••••• O••••• - M••••• T•••••	Via di Canapale	Pistoia	+39 347 ••• ••96	ma•••.com	m@•••.it
E••••• P••••• & O•••••	Via di Montalbano	Serravalle Pistoiese	+39 0573 ••• ••04	er•••.it	i@•••.it
V••••• B••••• di B••••• G•••••	Via Pontassio	Serravalle Pistoiese	+39 336 ••• ••61	vi•••.it	i@•••.it
P••••• V••••• O•••••	Via di Brana	Quarrata	+39 339 ••• ••07	pi•••.it	i@•••.it
V••••• P••••• - V••••• P••••• B••••• P•••••	Via Provinciale Pratese	Pistoia	+39 329 ••• ••56	vi•••.com	w@•••.com
A••••• V••••• S•••••	Via Vecchia Casalina	Pistoia	+39 0573 ••• ••84	ag•••.it	a@•••.it
C••••• E••••• & F••••• V••••• P••••• Societa' Agricola S•••••	Via Flli Caboto	Pistoia	+39 0573 ••• ••00	ca•••.it	i@•••.it

Measured on 2026-10-04 with one map extraction in Pistoia: that is the number at the top of the page. The table rows come from the free sample.

Free 20-row sample

Create a free account, no card.
Fill in the business buyer declaration once: company name and VAT number.
Download 20 real rows, with every column, as CSV or Excel: at once if the sample is ready, otherwise after a few minutes, the time to read it from the sources.

The sample comes from Pistoia, the example city of this page: it is the same for everyone and is not extracted for your area. One per list and per account.

Download 20 free sample rows

Need something different?

Several provinces, a sector you do not see or a particular need: write to us. The free sample instead is downloaded from the dashboard, with the button above.

Export compatible with

HubSpot
Salesforce
Pipedrive
Zoho CRM
Microsoft Dynamics 365
Odoo
monday CRM
Excel
Google Sheets

CSV and XLSX with one column per field (name, phone, email, operating address, website) that you map in the contact import of your CRM. Through the API the rows reach your systems without a file.

Example API call to the collector that pulls contacts from Google Maps: on the left the POST request with plumber and Manchester, UK as parameters, in the middle the table of leads delivered, on the right what the run costs, counted only on the leads delivered.

Pricing

What it costs

You pay for the rows you receive: one whole province, or up to 60 municipalities of the same province, as CSV or XLSX. First you download 20 real rows for free.

Every row€0.08 per rowEvery business of the sector in the province or in the municipalities you pick. The email is there when the business publishes it on its website.

Rows with an email only€0.12 per rowOnly the rows with an email arrive: the others are neither delivered nor charged.

Rows with a website only+€0.02 per rowRows without a website are neither delivered nor charged.

Rows with a phone onlyno surcharge€0.08 per row: rows without a phone are neither delivered nor charged.

Measured example. Plant nurseries in Pistoia: 178 found in one run on 4 October 2026 → about €14 + VAT.

Prices exclude VAT (Italian VAT 22%). Minimum order 150 rows. When you order you set the most rows you want: you pay only for the rows delivered.

You pay from your account balance, which is in US dollars: in the dashboard the price per row and the spend cap are shown in dollars. The balance is topped up by card or PayPal, with 22% VAT on the top-up.

30-day guarantee

For 30 days from delivery you report, row by row, a wrong field: an email that bounces, a phone number that does not exist or is invalid, a business that is closed, a wrong category. You do it from «My lists», with «Report a wrong field». For every accepted report the price of that row goes back to your QuanticData balance: at once if the email domain no longer receives mail or the number is not a valid Italian number, after a check by our team in the other cases. Phones that are switched off or not answered are not covered.

Would you rather build it yourself? Self-service API: from $0.01 per lead, local_business_leads collector, $2 of free credit every month, failed extractions not charged.

Who buys a list of plant nurseries in Italy

Not someone looking for a plant for the balcony: companies that sell to nurseries and need the address where plants are grown and loaded.

Pots, growing media and fertilisers

Makers and distributors of pots, compost and fertilisers sell nursery by nursery: the category separates growers from shops open to the public.

Irrigation, greenhouses and covers

Drip systems, greenhouses, shade nets and sheeting: offered to production nurseries, and postcode and municipality show which ones sit in the same area.

Machinery and equipment

Tractors, potting machines, trolleys and garden tools: what counts is the direct phone and the nursery address, not the accountant’s office.

Plant transport

Hauliers and forwarders with vehicles fitted for live plants look for the nurseries that ship: the website tells you who also sells outside the area.

Software and e-commerce for growers

Production software, online catalogues and web shops: the nurseries with a website are the ones already ready for a demo.

Garden centres and landscapers looking for suppliers

Whoever has a catalogue or a landscaping job to fill looks for nearby growers: category and municipality make the first filter.

Compliance: what is in the file and what is up to you

The list contains business contacts only: business name, operating address, published number, website and the emails the nursery publishes on its own website. No consumer data or garden centre customers, no private contacts, no personal profiles bought from third parties.

For business-to-business contact the legal basis is legitimate interest, which the GDPR names explicitly for direct marketing in recital 47. Many nurseries are sole-owner farms or carry the owner’s name: for them the contact detail counts as personal data and the processing has to be assessed case by case.

Email, SMS and automated messages need consent in Italy. Sending commercial communications through automated systems requires the recipient's prior consent, even when the recipient is a company or a professional (art. 130 of the Italian Privacy Code): the email column is for whoever already has that consent, or for the cases where the law does not require it, such as existing customers for similar products. Calls with a live operator are allowed only to numbers not listed in the Registro Pubblico delle Opposizioni, Italy's do-not-call register.

When you receive the file you become an independent controller of the data: privacy notice, record of processing and replies to data subjects' requests are up to you.

If your business is in one of our lists and you want it out, the business name and the contact detail to remove are enough: remove your business from our lists.

Sources and standards: Registro Pubblico delle Opposizioni (Italian do-not-call register) · Garante Privacy — telemarketing and unwanted calls · GDPR, recital 47 — legitimate interest · VIES — VAT number check, European Commission

Frequently asked questions

What buyers ask us before ordering. If something is missing, write the question in the form above: a person replies.

Ask us a question →

How many plant nurseries are there in Italy, and is this an association list?

The only number we measured is Pistoia: 178 nurseries and garden centres in a single run on 4 October 2026. We do not publish a national total because we have not counted one. It is not an association’s member list: it is a file built on your area, with phone, website and email. When you order you set the most rows you want and pay only for the rows delivered.

What is the difference between a nursery and a garden centre in the file?

The category column shows the one declared on the listing. «Plant nursery» usually means a grower, sometimes selling only to other nurseries or to landscapers; «Garden supply store» is the garden centre that sells to the public. In Pistoia we counted both in the 178, but in the file you can keep them apart and order only one group.

How many Italian nurseries in the list have an email?

The emails do not come from an archive: we read them on the nursery’s website, so coverage depends on how many have a website. In the Pistoia sample, 120 nurseries out of 178 (67%) had a website to visit; for the others you get phone and address. In the free sample you see how many rows have an email before you pay.

Is it legal to contact these nurseries?

They are business contacts published by the nurseries themselves. For B2B the GDPR allows legitimate interest under recital 47. Whoever receives the file becomes an independent controller. Commercial emails and SMS sent with automated systems need the recipient’s prior consent (art. 130 of the Italian Privacy Code), except for existing customers offered similar products. Calls with a live operator are allowed to numbers not listed in the Registro Pubblico delle Opposizioni, Italy’s do-not-call register.

How up to date is the data?

It is current to the day of extraction, because the list is generated when you order it instead of being pulled from an archive. In the nursery trade businesses change name or pass to the next generation. The status on the map (hours shown, temporarily or permanently closed) tells you, row by row, who is still operating.

Can I download the list as CSV or Excel, and how fast?

CSV or XLSX, with the source and the date we read it on every row. You download the 20-row sample after creating the free account: at once if it is ready, otherwise after a few minutes. The list you order is built from the sources at that moment: a province usually takes about ten minutes and the file stays in «My lists».

Can I get a contact list of Italian nurseries by province?

Yes: you order one whole province, or pick up to 60 municipalities of the same province. It costs €0.08 per row + VAT, with a minimum order of 150 rows, and you pay only for the rows delivered.

What guarantee is there on quality?

For 30 days from delivery you report, row by row, a wrong field: an email that bounces, a phone number that does not exist or is invalid, a business that is closed, a wrong category. You do it from «My lists», with «Report a wrong field». For every accepted report the price of that row goes back to your QuanticData balance: at once if the email domain no longer receives mail or the number is not a valid Italian number, after a check by our team in the other cases. Phones that are switched off or not answered are not covered.

Can I import the list into my CRM?

Yes. The file arrives as CSV and XLSX with one column per field (name, phone, email, operating address, website), so the list of plant nurseries loads through the contact import of HubSpot, Salesforce, Pipedrive, Zoho CRM, Microsoft Dynamics 365, Odoo and monday CRM, or opens in Excel and Google Sheets. With the API the rows reach your systems without a file.

Want to see 20 plant nurseries with every column?

Create a free account and download 20 real rows with every column, from Pistoia, the example city of this page. No card.